I just finished watching an NBA playoffs game between the Cleveland Cavaliers and Boston Celtics! One thing that is pretty hilarious is that every time LeBron James was trying to shot free throws, the Celtics crowd would chant “New York Knicks” to distract him. Basketball crowds usually make noises to distract players on the opposite team, but this time, there is so much media attention about Lebron James potentially going to New York to play for the Knicks this summer. For example, this week New York Magazine published several articles discussing why Lebron should go to New York, interviewed celebrities with quotes to encourage Lebron, and even talked to real estate agents who have found potential apartments and homes for Lebron.
The “New York Knicks” chant was a great way to try to distract him, and the best part was that these chants were coordinated by an ESPN writer, Bill Simmons, who created a new Twitter account this week to tell Boston Celtics fans at the game what to chant. Hilarious!
Kudos to Bill Simmons ‘s creative use of Twitter’s real time communications power, and I look forward to seeing more creative uses of social media in the future!