Bright Future of Online Advertising

Recently I have come across some amazing graphs for online advertising. They’ve painted a pretty exciting picture of the bright future of the online advertising industry.

In the past ten years, online advertising has been a hot growth spot for advertising industry globally. The graph below from Techcrunch, composed of data released recently from the Interactive Advertising Bureau and PriceWaterhouseCoopers, has shown the continuous growth of online ads in the past ten years in the U.S..

source: graph made by TechCrunch, data from Interactive Advertising Bureau and PriceWaterhouseCoopers

Thanks to Zach for introducing the eye-opening graph below. Right now, the majority of ad money is still locked in traditional media, but the disproportionate relationship between the time spent online and the ads spent online is a very self-explanatory and shows that the money is just going to continue to flow to the internet.

More specifically, what is the most profitable area of online advertising in the U.S. right now? From the graph below, search ads rule, but traditional display ads still make a big portion of overall online ad revenues.

source: graph made by TechCrunch, data from Interactive Advertising Bureau and PriceWaterhouseCoopers

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