Today we will have Charles Porch from the rising social network platform Ning.com coming to our class to share with us his insights about the social media world and also about the unique aspects about Ning. I have heard of Ning and registered an account there couple of months ago. My recent exploration at Ning showed me how convenient and easy to build a social network site on it, and also these very interesting niche networks there that attract circles of people sharing the same interest and passion. To my surprise, it supports Chinese language, so I created a social network for my Chinese friends back home, and I also started another social network site on it called Happy Chinese New Year, for Chinese people living in L.A. to share their experience living oversea, and celebrate the Chinese New Year that is coming along next weekend.
While Ning exhibits its strong point by providing people a intimate social network experience, many people like me might also be curious what the difference between Ning and other popular social network platforms like Facebook and Myspace is. According to a recent interview of the Ning’s CEO Gina Bianchini from Tech Crunch, Gina does not view Facebook, Twitter or LinkedIn as their competitors, instead, she thinks that these social network platforms have developed their own edges and are dominant in their own areas. Compared to the experience provided by Facebook and other social platforms, the features of Ning deliver a more in-depth and immersive experience with the brands and things centered in Ning’s networks; thus Ning can integrate the service of other social platforms like the Twitter as the distribution channels, and at the other end, Ning would be the destination of the interest and passion where people settle and engage with the each other in a deeper level.